If you are considering selling your home in Florida to an investor, you deserve more than vague promises and lowball offers. At Panhandle Real Estate Investments, we believe in transparency, honesty, and education. We want Florida homeowners to understand exactly how we calculate offers, what formulas and data we use, and why our process is fair. This post walks you through our offer framework, including comps, After Repair Value (ARV), repair cost ranges, risk and timeline factors, and a real sample deal breakdown.
Whether youāre selling due to relocation, financial stress, or simply because you want a fast, hassleāfree sale, understanding the numbers can empower you to make the best decision.
Why Transparency Matters
Many home sellers feel confused or frustrated when a cash buyer throws out a number with no explanation. Thatās understandable. Without context, numbers can feel arbitrary and unfair. At Panhandle Real Estate Investments, we want you to see exactly why our offer is what it is so you can decide with confidence.
We will share:
- The key formulas we use
- How we analyze comparable homes (ācompsā)
- What goes into estimating repairs and costs
- How we assess risk and holding timeline
- A real sample deal breakdown
- How our offer compares to other sale methods
We want you to leave this post feeling informed, not pressured.
The Core Formula We Use
When investors like us analyze a property to determine a fair cash offer, we focus on future value. The most important concept in this process is After Repair Value (ARV).
What is ARV?
After Repair Value (ARV) is the estimated value of your home after repairs and improvements are complete. Investors use ARV to determine what a property could sell for once it is brought up to market standards. Understanding ARV helps both you and us see what your home could be worth in todayās market after updates.
Typical ARV Calculation:
ARV is based on recent sales of similar properties, known as ācomparablesā or comps:
ARV ā Average Sold Price of Comps in Your Area (adjusted for size, condition, features)
We gather comps from reputable sources like the MLS and Realtor.com, focusing on similar homes sold in the last 6ā12 months. Comps should match:
- Same zip code or neighborhood
- Similar square footage
- Same number of bedrooms and bathrooms
- Similar lot size and condition
- Recent sales (ideally within 90 days)
The more similar the comp, the more reliable the ARV estimate.
Once we estimate ARV, we apply a simple financial formula to determine the maximum offer we can make while still running a sustainable business:
Letās break this down.

Step 1: Selecting and Adjusting Comps
Comps are the backbone of an accurate ARV estimate. Real estate professionals use comps to identify the fair market value of a home based on what similar homes have sold for recently. This is often called a Comparative Market Analysis (CMA).
When choosing comps we consider:
- Sold Price vs. Active Listings: Sold comps are usually more accurate than active or pending listings.
- Proximity: Closer is better. Homes within a mile often provide the best data.
- Condition Adjustments: If a comp was fully renovated and your home isnāt, we adjust for that difference.
Example of Comp Comparison Table
| Comparable Address | Sold Price | Size (sq ft) | Beds/Baths | Adjusted Value |
|---|---|---|---|---|
| 123 Oak St | $300,000 | 1,600 sq ft | 3/2 | $305,000 |
| 456 Pine Ave | $315,000 | 1,650 sq ft | 3/2 | $312,000 |
| 789 Maple Dr | $297,500 | 1,580 sq ft | 3/2 | $300,000 |
| Estimated ARV | $305,667 |
This gives an estimated ARV of approximately $305,667.
Step 2: Estimating Repair Costs
Once we know ARV, the next piece is estimating what it would cost to bring your home to that condition. This includes structural, cosmetic, and system upgrades (roof, HVAC, electrical, plumbing, etc.).
We rely on trusted thirdāparty data to form realistic repair cost ranges.
Sources for Repair Estimation
- HomeAdvisor True Cost Guide provides national and local data on common repair and renovation projects, aggregated from real homeowners.
- RSMeans Construction Cost Data is a professional cost database used across construction industries to estimate materials and labor costs.
Repair costs vary widely based on property condition, but industry averages give a baseline. For example, national averages show:
- Exterior paint or siding: often a few thousand dollars
- Roof repairs: can range from several thousand to tens of thousands
- System replacements (HVAC, electrical): often $5,000ā$15,000+
- Kitchen or bathroom overhauls: midāfive figures and up
We assess repair items by type:
| Repair Category | Typical Cost Range (National Average) |
|---|---|
| Minor cosmetic updates | $1,000 ā $5,000 |
| Roof repairs | $8,000 ā $18,000 |
| HVAC replacement | $5,000 ā $12,000 |
| Kitchen updates | $15,000 ā $40,000 |
| Bathroom remodel | $10,000 ā $25,000 |
These ranges vary significantly by condition and local contractor pricing.
When we estimate repairs, we factor in:
- Materials
- Labor
- Permits
- Contingencies (unexpected items)
Being conservative in repair estimates protects both you and us from nasty surprises.
Step 3: Calculating Holding Costs and Risk
Investors also consider holding costs and risk. Holding costs are what we incur while owning and renovating the property. These include:
- Property taxes
- Insurance
- Utilities
- Loan interest (if applicable)
- Marketing costs when selling
Risk covers potential market changes, overrun repair costs, or delays.
All together, these costs factor into the offer price. A conservative discount is applied to ensure the deal can still make sense even if unforeseen costs arise.

Step 4: Putting the Formula Together
Here is the simplified offer formula we frequently use:
Offer = (ARV Ć 70%) ā Repair Costs ā Holding Costs ā Risk Adjustments
Why 70%? Many investors use this rule of thumb to ensure a buffer for costs and profit while still offering sellers a fair price. Some sophisticated investors adjust this percentage based on current market conditions, repair scope, and timeline.
Here is how this works with our example ARV of $305,667:
| Item | Amount |
|---|---|
| ARV | $305,667 |
| 70% of ARV | $213,967 |
| Estimated Repair Costs | ā $40,000 |
| Estimated Holding/Risk | ā $10,000 |
| Cash Offer | $163,967 |
This is the maximum offer we can make while still completing repairs, holding the property, and minimizing risk.
Sample Deal Breakdown
Letās put this into a more complete scenario using a real sample deal.
Property: 3 bed, 2 bath home in Pensacola, FL
Condition: Livable but needs cosmetic and system updates
Estimated ARV: $305,667 (based on comps)
Repair Estimate: $40,000
Holding & Risk Allowance: $10,000
Final Calculated Cash Offer: $163,967
Why This Number Makes Sense
- It is based on actual recent sales of similar homes
- It accounts for reasonable repair costs according to industry data
- It leaves room for unexpected expenses and market changes
- It prioritizes a fair offer without games or hidden fees
Comparison: Cash Sale vs. Traditional Listing
Many sellers wonder how a cash offer compares to a traditional sale with an agent. Hereās a quick decision matrix showing pros and cons.
Selling Option Comparison
| Feature | Cash Offer (Investor) | Traditional Listing |
|---|---|---|
| Speed of Sale | Days to weeks | Weeks to months |
| Need for Repairs | No | Often yes |
| Realtor Commissions | No | ~6% of sale price |
| Certainty of Close | High | Risk of buyer financing |
| Market Exposure | Low | High |
| Negotiation Time | Short | Often longer |
| Closing Costs | Often paid by seller | Shared with buyer |
Many homeowners prioritize speed and convenience, especially if they need to relocate quickly, avoid costly repairs, or face financial stress.
Timeline: Typical Cash Sale vs. Traditional Sale
Cash Sale Timeline
- Contact Panhandle Real Estate Investments
- Property evaluation (onāsite or virtual)
- We prepare transparent offer with numbers explained
- You accept ā closing can happen in as little as 7ā14 days
Traditional Sale Timeline
- Choose agent and prepare home
- Repairs and staging
- Listing goes live
- Showings scheduled
- Negotiations with buyers
- Buyer financing underwriting
- Inspection, appraisal, and repairs
- Closing
The traditional process can take months, with potential setbacks and expenses along the way.
FAQs Homeowners Ask
1. Will you make an offer if my home needs major repairs?
Yes. We evaluate all conditions and break down the repair costs so you know how we arrived at the number.
2. Do I have to pay commissions?
No. When you sell directly to us, there are no agent commissions.
3. What if I donāt agree with your numbers?
We explain each item and are happy to walk through comps and costs so you understand our approach.
4. Can I see proof of funds?
Yes. We provide proof of funds if requested so you know we are serious and ready to close.
Related Resources
To learn more about selling options and our process, check out these helpful pages:
- Learn about our process on How We Work
- See answers to common questions on FAQ
- Understand selling directly versus listing on Sell My House
Conclusion
At Panhandle Real Estate Investments, our offer process is built on transparent numbers, reputable data, and clear explanations. We use industryāstandard techniques like comps and ARV, trusted cost guides like HomeAdvisor and RSMeans, and a conservative formula to ensure both you and we are protected.
If you are thinking about selling your Florida home and want a straightforward, honest cash offer with no games and no hidden fees, we are ready to help. Call us at 850ā778ā2212 or fill out our simple online form today.
Letās find a fair price for your home together.

About Panhandle Real Estate Investments
Iām Peyton Saluto, founder of Panhandle Real Estate Investments. For over seven years, Iāve helped homeowners across the Florida Panhandle find fair and stress-free ways to sell their homesāno repairs, no commissions, and no pressure. My goal is always to put people first and make a real difference in our communities by restoring distressed properties and rebuilding neighborhoods. If youāre thinking about selling, reach out for a no-obligation cash offer. Iād love the opportunity to help you find the best path forward.